A Dairing Life
Covergirl Tru Naked Smoky Palette vs Urban Decay Naked Smoky Palette

Covergirl Tru Naked Smoky Palette vs. Urban Decay Smoky Palette

· Is the Covergirl Tru Naked Smoky Palette an acceptable dupe of the now discontinued Urban Decay Naked Smoky Palette? An honest comparison of the two! ·

January 25, 2018 25 Comments

Disclosure: I received the Covergirl Tru Naked Smoky Palette and Covergirl Lid Lockup Eyeshadow Primer free for review. All opinions are my own.

Growing up with a mom for a makeup artist probably sparked my interest in makeup at an early age. I still remember her teaching me how to blend. “You don’t want to see where your eyeshadow begins or ends,” she told me. I was so excited when I scored the chance to receive the Holiday Voxbox from Influenster that contained the Covergirl Tru Naked Smoky Palette and eyeshadow primer.

A little disclosure: I am a huge Urban Decay fan. I own all of the Naked Palettes, and I use them pretty much daily. I, of course, mix and match those shadows with others that I own, but I have been so impressed with their pigmentation, coverage and staying power, that I’ve been hooked ever since I bought the original when it debuted.

It was intriguing to me when other brands started launching “Naked” palettes (and even more intrigued that they actually put “Naked” on their packaging, which seems a little tricky in the legal sense to me, but I guess they aren’t doing anything wrong).

I was actually pretty impressed by the Covergirl Tru Naked Smoky Palette. When Urban Decay announced they were discontinuing their Smoky Palette I was so upset because it was my absolute favorite! Receiving the Cover Girl Smoky Palette was a great way to see if there was an alternative to my beloved palette that I can no longer get!

I thought the best way to review it would be to compare it to the Urban Decay Naked Smoky Palette side by side.

Covergirl Tru Naked Smoky Palette vs. Urban Decay Naked Smoky Palette

Covergirl Tru Naked Smoky Palette vs Urban Decay Naked Smoky Palette

Shade Comparison

The first thing I noticed upon comparing the two palettes is that the Covergirl Tru Naked Smoky Palette has fewer colors than the Urban Decay Naked Smoked Palette. While the Urban Decay version has 12 shades ranging from nudes, champagnes, silvers, blacks, and the perfect rich brown, the Covergirl palette features 8 eyeshadow shades. The biggest difference is that Covergirl removed the browns and nudes that Urban Decay offers.

I swatched the Covergirl colors with their Urban Decay counterparts in the image below. Note that the Tru Naked Smoky shades are swatched on top of the Covergirl Lid Lockup Eyeshadow Primer, and the Naked Smoky shades are swatched on top of the Urban Decay Eyeshadow Primer Potion.

The Covergirl Tru Naked Smoky Palette is swatched on the top, while the comparable Urban Decay shades are swatched underneath.

Covergirl Trunaked Smoky Palette vs Urban Decay Naked Smoky Palette

1. Ember vs High

The shimmery highlight shade in the Covergirl palette is Ember – a white with subtle rose gold shimmer. The Urban Decay shade, High, is less white and more of a champagne, so these aren’t really dupes of each other. Ember is a lot lighter than High and can be used on the brow bone, while High is more of a lid color (at least for my coloring).

2. Slate vs Armor

These silver grays are pretty comparable in shade, with Armor (Urban Decay) having a little more shine than Slate (Covergirl).

3. Charcoal vs Dagger

These shades are the richer gray of the two palettes. Charcoal is another great dupe in the Covergirl version of the Smoky Palette. Dagger is a little more rich in color than Charcoal.

4. Jet vs Black Market

Arguably the grounding force of both palettes, the matte black shades. Jet is a pretty good dupe to Black Market. Black Market is definitely more pigmented and takes less product to get a super dark coverage.

5. Mist vs Smolder

These shades are both super dark purples. These are definitely my least used shades of both of the palettes, mostly because they are both so dark that they purple shading is almost lost (you can hardly tell either is purple in the photo above). Like Black Market, Smolder is more pigmented and richer than Mist.

6. Ignite vs Password

Both are deep, taupey, mushroom browns in a matte finish. Ignite is slightly lighter than Password, which I don’t mind as it helps to distinguish itself from the other colors in the palette.

7. Flick vs Slanted

These are both beautiful shades! Flick and Slanted are saturated silver with a tiny hint of blue undertones. I found these shades to be almost indistinguishable from each other.

8. Glow vs Thirteen

These are the matte highlighting shades of both Smoky Palettes. Just like the shimmery versions, Urban Decay’s Thirteen is more nude/champagne in color than Covergirl’s Glow. Glow is more of a matte white. Both shades require multiple coats of shadow to fully display their color.

9. Urban Decay shades that weren’t duped by Covergirl

Ok, this is where my biggest complaint with the Covergirl palette is. Urban Decay offers four more shades than the Tru Naked palette. And for my complexion, they are essential to a fully rounded Smoky palette. Here are the swatches of the additional colors that Urban Decay offers in their Naked Smoky Palette:

Covergirl Tru Naked Smoky Palette vs Urban Decay Naked Smoky Palette

While none of these shades are especially smoky (other than Whiskey) they round out the palette and distinguish the colors so you can create a ton of looks. Especially if you like to blend multiple colors like me.

Dirtysweet (a shimmery copper accented gold) is arguably the most pigmented shade of the Urban Decay Naked Smoky Palette. Radar offers a lighter brown than the super pigmented dark brown of Whiskey, but with a hint of gold shimmer. Combust is a perfect nude transition shade that the Covergirl palette is aching for. The Covergirl palette really skipped out on transition shades, unless you want to use white, which I rarely do.

Plus, for me at least, Whiskey is the ultimate dark smoky brown. It’s super matte and highly pigmented. Urban Decay – please start selling this in your single Tokens!!

Pigmentation Comparison

The elephant in the room of pretty much every drugstore vs. higher end shadow – pigmentation. Of course Urban Decay is more pigmented. But that doesn’t mean that you can’t achieve the same look with the Covergirl shades; you’ll just have to put more effort (and product) into it!

Quality Comparison

I was pretty impressed with the quality of the Covergirl Tru Naked Smoky Palette. Especially in comparison with other drugstore shadows, these shadows are creamier and offer fairly decent pigmentation. However, they are definitely more “powdery” than the Urban Decay shades. You’ll experience more fall out when applying the Covergirl shadows.


In a nutshell, the Covergirl Tru Naked Smoky Palette is a pretty good dupe palette of the Urban Decay Naked Smoky Palette. However, they cut out the colors that help make the palette well rounded. The quality is not quite as great but at a much cheaper price tag ($9.99 for the Covergirl palette at Target, vs $54 for the Urban Decay palette at Sephora – while they still have it in stock anyway) that’s totally ok.

Definitely add this palette to your collection if you like to experiment with smoky eye looks. The value is way higher than the price tag.

Let me know in the comments below what your favorite eyeshadow palette is. I’m always looking for new ones to add to my collection!

Stay Dairing.


A Dairing Life


  1. Reply

    AnnMarie John

    January 29, 2018

    I think this is a great alternative for the UB Smoky pallette. I think nothing compares to the Naked pallettes that UB has but it’s nice to know that there are others that you can use.

  2. Reply


    January 28, 2018

    This is such an interesting comparison!! For some reason, I didn’t know that Urban Decay was discontinuing the Smoky palette, which is SUCH a bummer, I love using mine!!

  3. Reply


    January 28, 2018

    I love seeing comparisons like this. I really enjoy makeup but don’t treat myself with pricey products very often. The Covergirl Tru Naked Smoky Palette is one I’d love to have in my collection as I add more to my gifting wish list!

  4. Reply

    Cindy Ingalls

    January 28, 2018

    What an incredibly through comparison review. It’s great to see there are drugstore options for the UD palette. Too bad they decided to discontinue the smoky palette because it looks like a great buy. As a huge fan of UD, you really can’t go wrong with their eyeshadows.

  5. Reply

    Christina Shirley

    January 28, 2018

    I’m glad to see that the Covergirl palette is comparable enough to the UD – my wallet is a little happier with the CG price.

  6. Reply

    Britney Kaufman

    January 28, 2018

    Whoa! I’ve always loved Urban Decay but didn’t know covergirl had anything similar. I love that palette!

  7. Reply


    January 28, 2018

    This is such an awesome dupe! I’m so glad to see drugstore brands really stepping up the quality of their products.

  8. Reply

    dixya @food, pleasure, and health

    January 28, 2018

    i have urban decay palette but i dont know how to create smoky looks or anything..i like the idea of makeup thought 🙂

  9. Reply

    Angela Ricardo Bethea

    January 27, 2018

    I do really love Urban Decay. and those are such a beautiful palette shades. I think it will be perfect for my smokey eye.

  10. Reply

    Jill Conyers

    January 27, 2018

    My daughter loves urban decay. She”s be interested in seeing the comparison.

  11. Reply


    January 27, 2018

    Ok this looks like an amazing palette! For the first time I see ALL colors I’d use! Definitely checking this out, TFS!

  12. Reply


    January 27, 2018

    That is lovely your mom taught you about makeup. I’m pretty basic with makeup and have weird allergies so I can’t wear anything that sparkles. My daughter LOVES makeup!

  13. Reply

    Angela Tolsma

    January 27, 2018

    What a great comparison! I have always been curious if the drugstores ones are worth it. I love Urban Decay palettes and own three, not sure I would want to switch.

    • Reply

      A Dairing Life

      January 27, 2018

      I like trying new products, but I always have my Urban Decay!

  14. Reply


    January 26, 2018

    I think it’s worth it to pay for more pigmented shadows. You think you’re getting a deal by getting the cheaper options. But then you use so much that it doesn’t pay off. But it’s great that the Covergirl products still give a good result.

    • Reply

      A Dairing Life

      January 27, 2018

      I agree! I’m always on the lookout for highly pigmented shadows.

  15. Reply

    Andrea Firmani

    January 26, 2018

    I am a definite eye shadow wearer but also do a crap job at adding the smokey look. Ive been a fan of Covergirl for years, love being introduced to some new ideas!

    • Reply

      A Dairing Life

      January 27, 2018

      The smoky look can definitely be tricky!

  16. Reply

    Joanna @ Everyday Made Fresh

    January 26, 2018

    I’m not too big into the smokey eye look. I’m totally not too in to paying a lot of money on my makeup either. Covergirl is a brand that I do purchase, but I haven’t ever bought any of their eye palettes like this.

  17. Reply

    Jessica Joachim

    January 26, 2018

    I love me a good dupe! While I do love UD, my wallet does not! I think with these colors I would go for the CG since they aren’t something I wear all of the time.

    • Reply

      A Dairing Life

      January 27, 2018

      Yeah, the smoky look isn’t one I go for on the day to day basis, so it’s a good substitution.

  18. Reply

    Shelly Maynard

    January 26, 2018

    I wasn’t allowed to wear makeup until I was 18 so now, in my mid-30’s, I still find myself struggling with finding just the right palettes for my skin tone, hair color, eye color, etc. I like to stick with neutral tones as well as smoky grays. I’m glad I found your comparison and will definitely look into trying it out!

    • Reply

      A Dairing Life

      January 27, 2018

      Neutrals are always my go to. If you like grays, this is definitely an affordable option to try multiple shades!

  19. Reply

    shandy kaye

    January 26, 2018

    I actually use this palette. The shades are pigmented, they’re easy to blend. I’m obsessed with all of Urban Decay’s Naked palettes.

    • Reply

      A Dairing Life

      January 27, 2018

      Me too, I’m hooked!


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